I’m convinced that a team’s history is a decisive factor that a football coach must take into great consideration if he wants to succeed with that team. In this case, I am referring to Juventus and Thiago Motta’s adventure on this bench. History explains the mentality of this sporting environment, its culture, and its expectations, which remain unchanged despite coaching changes, player transfers, and shifts in management.
This does not mean adopting a conservative approach but rather understanding the motivations and principles upon which the Club’s history has been built—where this mentality comes from, the one that states, “The only thing that matters is winning,” as Giampiero Boniperti famously put it.
The origins of this approach can be traced back to coach Carlo Carcano, who won four out of five consecutive league titles with Juventus in the early 1930s. His motto was: “First, don’t concede,” which emphasized a solid defensive team that won by narrow margins—what Massimiliano Allegri, 80 years later, would call “winning with a short nose.”
At times, Juventus has tried to change this mentality, as seen with Maifredi, Sarri, and Pirlo—coaches who lasted no more than a single season. Furthermore, Juventus is a club that lives in the present and does not allow itself the time to build for the future; winning must happen immediately, leaving no room for experiments. It is a team that has always paired great number 10s and strikers with equally great defenses.
Anyone who comes to coach this team must understand the value of this philosophy, which has remained unchanged for nearly 100 years.