Juventus: the failure of the management project

The situation of current  Juventus will become a case study. It will serve to explain how one can go from winning 10 consecutive championships, being a finalist in the Champions League to today’s situation where the team can no longer win a game.

The strategic plan developed by the post-Alllegri era of consecutive championships was evidently wrong. The intentions were to change the team’s attitude toward a more proactive formation more akin to that of Europe’s elite. However, this was not addressed in a rational and systematic way. I understand that it is not easy, but it should be expected of professionals who earn millions of euros to do this job. Who was the manager of the project and what were his projections at 3 years based on the setting of this change?

The players are, in my opinion, the last issue. The first should be how do we enhance the resources that the society provides for this change? How much time will we give the coming coach to lead it? What are the mistakes that we will have to avoid right from the start? What could go wrong and for what causes?

I am convinced that these steps have been skipped and that the company’s responses have been dominated by the fear of not achieving the expected results and finding the scapegoat from time to time. in this way a company collapses.

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