Monthly Archive for April, 2015

Quiet, determined, proud and responsible in my opinion are the four words that can define the message with which Hillary Clinton was a candidate for the US presidential. Her witnesses in the video are the people who meet every day. Clinton wants to be their champion and she said it with a message of just over two minutes centered on families, gay couples and work. The video is a further evolution of Obama “Yes we can”,  when she says: “Every day the Americans need a champion. I want to be the champion.” It’s the communication is of a woman who, although very powerful, wants to convince with a message that is simple in words and tones. At the same time it expresses her belief  without aggression, but she wants to be perceived empathetically involved with the ideas expressed by her witnesses. Hillary Clinton in her message exalts “the cult of the average people”, which is representative and wants to promote their wellbeing. This step is a key aspect of American culture in which there is the awareness that every person lives in a family or in a social network where should thrive. Everyone is therefore part of a group and the group does not abandon indeed is responsible for the individual. This concept is now being extended to the entire country and not only to individuals in the passage in which Clinton says: “because when families are strong, America is strong.” Clinton, however, will have to try to free themselves from being perceived as belonging to the club of the privileged and  rich people. During the two minutes of the candidature presentation she started this shift into a dimension of herself as a sociable person, which in the US is a fundamental value to be recognized as part of the group. To be a winner she must show herself friendly and be considered as a community member, because this work of adaptation to the different social realities that she wants to represent will permit her to be perceived as sincere and trustworthy and above all not belonging to the establishment that excludes rather than include. In this regard, it’s still valid as written in 1968 by J. Ruesch, psychiatrist, and G. Bateson, anthropologist: “The basic need of the American move within a group and his concern to be sociable, have led to an organization very advanced and differentiation within the group … That confidence that an English based on the fact of knowing that the judicial system and the police defend the law and order, the American citizen derives from the belief that the group will support and, if necessary, will put pressure to defend him.  Every American will do sacrifices or efforts to be part of a group and subject to the general aims and, in return, e hwill expect to be protected by the group to be joined in the game.” If Clinton succeeds accordingly to win the skepticism that surrounds her, she will win voter approval and she will really struggle to succeed.