Sport saved by marketing

Sky TV said that football betting determines economic problems. Doping is an issue that can remove the sponsor from certain sports and individual athletes. Having athletes who call themselves too stressed by their sport it is not a good advertisement for those who want to sell the image of an athlete as health or equilibrated individual. Paradoxically it could be the companies that put their money to ask the athletes to be more balanced and healthy, while those to whom this should be of interest to more as the sports federations, the state bodies and sport organizations are instead absent. The business of companies that invest in athletes could save them from undertaking bad roads, since nobody wants to invest his money on someone that is not what it seems.