Tag Archive for 'marketing'

Sport saved by marketing

Sky TV said that football betting determines economic problems. Doping is an issue that can remove the sponsor from certain sports and individual athletes. Having athletes who call themselves too stressed by their sport it is not a good advertisement for those who want to sell the image of an athlete as health or equilibrated individual. Paradoxically it could be the companies that put their money to ask the athletes to be more balanced and healthy, while those to whom this should be of interest to more as the sports federations, the state bodies and sport organizations are instead absent. The business of companies that invest in athletes could save them from undertaking bad roads, since nobody wants to invest his money on someone that is not what it seems.

Pellegrini flop: it’s time to say

Now we can say that Federica Pellegrini had never done in this period the time would be needed to win. In sports of short duration as the 200m time, the training times are predictive of the value in the race. It’s not like in precision sports where you can lose  for small errors of accuracy or gymnastics where a fall can always be done. Personally I think the coaching staff knew about her condition and the marketing needs have prevented that reality came to light. I say this without any shadow moralist because I know the value of money.

Pellegrini’s complain

La Pellegrini si lamenta dell’attenzione mediatica che è intorno a lei, quando è stata lei stessa a cercarla per creare il suo personaggio. Non ci vedo nulla di male nella notorietà che ha raggiunto non solo tramite i risultati sportivi ma anche tramite il marketing di se stessa che qualcuno le avrà pianificato.La question è che una volta messa in moto la macchina mediatica non si ferma quando lo decide lei … quindi impari a conviverci come fanno tutti i campioni.