In the spirit of equality that has become a hallmark of the upcoming Games, Paris 2024 chose not to make a distinction between the Olympics and Paralympics in the design of the posters. As with the torch and the mascots, the posters are linked together and united.
On Monday 4 March, a giant version of the posters went on display at the Musée d’Orsay in Paris. They will remain there until 10 March for visitors from all over the world to see.
“It’s a new, key moment in the Paris 2024 story,” said Paris 2024 president Tony Estanguet at the event where the posters were revealed. “We’ve tried to be different and imagine posters that look like us, posters that go beyond a mere logo.”
Paris 2024 hired Ugo Gattoni, a Parisian illustrator with a vibrant style, to create the posters. He worked in his studio from 19 September 2023 to 19 January 2024, spending a total of 2,000 hours creating the two posters that will become a lasting symbol of the Olympic and Paralympic Games Paris 2024.
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