Pills of movement: A proposal of sport for all

There is still a month to go to take advantage of  Uisp “Pillole di Movimento”: an opportunity for wellness and sociality available to everyone, from the North to the South of Italy. In fact, the Uisp national campaign to combat sedentariness and promote the culture of movement, which involves 31 Uisp Committees, over 235 Italian municipalities and 370 amateur sports clubs and associations, will end on May 31. The project is funded by the Presidency of the Council of Ministers – Department for Sport under the Call EPS 2020 and through the pharmacies of the Lloyds Group and Federfarma provincial circuits, partners in the project, will be distributed 480,000 packs of “Pills of movement”. The packs of “Exercise Pills” contain free coupons that will allow you to choose from a list of over 1200 sports and motor activities promoted throughout Italy. In other words, the coupon contained in the box, very similar to that of an over-the-counter drug, allows you to take advantage of a free month of physical activity and will be delivered by the pharmacist, just like any medicine.

The project was born in Bologna in 2011, thanks to a widespread network created between Uisp, the local health authorities and pharmacies involved. A winning and absolutely innovative idea, which has established itself in the territory and that thanks to this national project is launched for the first time at national level. Due to the difficulties related to the health emergency still in progress, the duration of the project has been extended until May 31.

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