It was held today in Bologna, Italy, the national press conference of “Pills of movement” national campaign Uisp-Italian Union of Sport for All against sedentariness and promotion of the culture of movement, which involves 31 Committees Uisp and from January will involve more than 235 Italian municipalities and 370 associations and sports clubs. The project is funded by the Presidency of the Council of Ministers – Department for Sport under the Call EPS 2020 and through the pharmacies of Lloyds Group and Federfarma provincial circuits, partners in the project, will be distributed 480,000 packs of “Pills of movement”.
Paola Paltretti, president of Uisp Bologna, did the honors and coordinated the press conference: “For us it is a source of pride that the national Uisp believed in the project and presented it to the Department of Sport, which decided to fund it at the national level. Its strength lies in its simplicity and the goal is to get sedentary people moving again, stimulating them to return to moments of social interaction”.
During the press conference, the project’s launch spot was presented.
The packages of “Pill di Movimento” that will be distributed throughout Italy contain free coupons that will allow you to choose from a list of over 1200 sports and motor activities promoted throughout Italy. In other words, the coupon contained in the box, which is very similar to that of an over-the-counter drug, allows you to take advantage of a free month of physical activity and will be delivered by the pharmacist, just like any medicine.
The project was born in Bologna in 2010, thanks to a widespread network created between Uisp, the local health authorities and pharmacies involved. A winning and absolutely innovative idea, that has established itself in the territory and that, thanks to this national project, will be launched for the first time at national level.
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