To help people to find the reasons to be physically active

Every day it’s published a research on how important it is for our well being to lead a physically active life, this last tells us that few hours of movement a week lengthen the life of a few years (www.repubblica.it /salute)

It’s, however, equally important to understand how to promote physical activity in Italy knowing that among those who do not do sport on an regular basis:
• 1 male on 2 is overweight
• 1 male /women  on 10 are obese
• 1  women on 3 is overweight

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